The 12 Powers of a Marketing Leader How to Succeed by Building Customer and Company Value (Audible Audio Edition) Thomas Barta Patrick Barwise John Haag McGraw Hill Digital Books
Download As PDF : The 12 Powers of a Marketing Leader How to Succeed by Building Customer and Company Value (Audible Audio Edition) Thomas Barta Patrick Barwise John Haag McGraw Hill Digital Books
What makes an effective and successful marketing leader?
The 12 Powers of a Marketing Leader, by former McKinsey partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors - or Powers - that drive marketers' business impact and career success. Listening to it, you'll learn how to
- Mobilize your boss Make an impact at the highest level and align marketing with the company's priorities.
- Mobilize your colleagues Inspire and motivate your nonmarketing colleagues to deliver a great customer experience.
- Mobilize your team Build and align a winning marketing team.
- Mobilize yourself Focus on goals that will benefit your customers, your company, and yourself by meeting your own needs and ambitions.
Warning This is not a marketing book. It's a leadership book for marketers, using the latest research on what works - and what doesn't - in marketing's digital age.
Bonus Receive full access to an online self-assessment tool and other marketing leadership resources.
The 12 Powers of a Marketing Leader How to Succeed by Building Customer and Company Value (Audible Audio Edition) Thomas Barta Patrick Barwise John Haag McGraw Hill Digital Books
Marketing is a tough field — the marketplace is constantly changing as are the tools that we use to reach customers and prospects. As a senior level marketer I am always interested in knowing what has worked for other marketers. Through interviews with marketing leaders from leading global companies, this book provided very valuable insights that I could use in my job. Great book and a quick read. Highly recommended.Product details
|
Tags : Amazon.com: The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value (Audible Audio Edition): Thomas Barta, Patrick Barwise, John Haag, McGraw Hill Digital: Books, ,Thomas Barta, Patrick Barwise, John Haag, McGraw Hill Digital,The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value,McGraw Hill Digital,B01N7KXWIW
People also read other books :
- Catch the Wind edition by John M Smith Kathryn McCary Literature Fiction eBooks
- A King Ransom edition by Lia Black Literature Fiction eBooks
- A Discovery of Hope A Coming Home Again Novel Book 3 edition by TI Lowe Religion Spirituality eBooks
- NonResident Offshore Tax Planning How to Cut Your Tax to Zero Lee Hadnum 9780957602403 Books
- Making $ Enjoying Your hobby Winning Your Bets on the NFL Ken Greenaway 9781500468231 Books
The 12 Powers of a Marketing Leader How to Succeed by Building Customer and Company Value (Audible Audio Edition) Thomas Barta Patrick Barwise John Haag McGraw Hill Digital Books Reviews
This book has tons of great info and I love the way it's presented. It can be read in small chunks or all the way through front to cover. The theories in here are tested and true advice and guidance backed up by facts. For instance there's a specific area I really know I could do better and this book not only points it out but convinces me to work on it by telling me why. I really enjoy books like this that make a real difference and make me better at something or as a person and this book does both for me. It also kept my interest visually and explained things in lots of ways (grouping of the subjects, presenting statistical info, including lots of graphs and illustrations, etc.) so I could really get a grip on the information and put it to immediate use. Lots of books have great info but the delivery on this book is what makes it appeal to my style.
A guide to help build business and customer value (for all), this book claims to be the first-of-its-kind for marketers in the 21st century; utilising research to identify 12 specific types of behaviours that can create impact, deliver results and lead to career success and accolade in the process. What a build-up, but can the book deliver?
The behavioural types are focussing on the big issues, creating leaders rather than followers, acting as a proactive rather than reactive guide. The authors reportedly have done a lot of groundwork, pulling in research from collaborative partners who looked at over 68,000 executives in 120 different countries, and added to this is real-world advice from some of the world’s top CEOs and CMOs for good measure.
There is a lot of material to digest. This is a book you should set aside time to enjoy, just like a fine wine, rather than rush through it during a commute or when you have a few minutes’ downtime here and there. Low on hyperbole and high on quality advice and observation, this was a worthy book on many levels. It shows, for those who don’t believe it, that marketing is an essential evil that can deliver a lot to the company. It should not be viewed as a silo-based activity and neither should its practitioners be side-lined into a narrow vertical area of responsibility. If used correctly, marketing people may even be better-placed to spread their corporate wings and take a much wider, even more responsible position within their company.
This may be one of those books that you ignore at your peril! This is not a marketing book per se, it is a leadership book for marketers. It may feel a bit heavy-going but perhaps deservedly so and the information being offered is worth it. It is also something that you may need on your bookshelf and it shouldn’t be kept in “virgin, unread” condition either. Not if you want to progress further, in any case!
Arrived on time and as described.
Good reading for all the marketers aspiring to make a bigger impact in their organizations and in the business, rather than just be those that only play with agencies and campaigns.
great book! Very relevant and inspiring contents. I'm inspired and excited to put some of the tips into practice.
This book provides a practical pathway to align marketing efforts into strategies that address key business and customer issues. It refocuses "marketing buzz phrases/soft metrics" and discusses how marketing can become integral to the key outcomes that drive the business from the C-Suite. If you believe in continuous improvement and management by fact, this book is worth the read.
Marketing is a tough field — the marketplace is constantly changing as are the tools that we use to reach customers and prospects. As a senior level marketer I am always interested in knowing what has worked for other marketers. Through interviews with marketing leaders from leading global companies, this book provided very valuable insights that I could use in my job. Great book and a quick read. Highly recommended.
0 Response to "[RPP]⇒ Read Free The 12 Powers of a Marketing Leader How to Succeed by Building Customer and Company Value (Audible Audio Edition) Thomas Barta Patrick Barwise John Haag McGraw Hill Digital Books"
Post a Comment